How do people choose products and services to spend their hard-earned money on?
Some may focus on price. Others may look for convenience. However, almost all buyers prefer to purchase from trustworthy brands.
Now, it is true that there are many methods to elevate brand credibility. But investing in quality content could be the most effective way to reach this goal.
Do you want to boost your brand’s credibility? Want to position your business as a trustworthy and competent industry entity? Read on to learn how to build trust through content marketing.
Leverage your author and editorial team’s credibility.
In 2025, most organizations don’t enjoy a trustworthy reputation.
According to research from Edelman, people have come to perceive governments, NGOs, and news sources as lacking in credibility. While business remains the only type of organization seen as ethical and competent, it’s not thriving either.
So, how can you earn your target audience’s trust?
Sure, organizations aren’t doing well with credibility. Nonetheless, people are gaining influence. Data shows consumers have started turning to scientists and experts for advice. This behavior is particularly prominent when evaluating complex or innovative solutions.
Do you want to build trust through content? In that case, consider leveraging the credibility of your author and editorial teams.
Emphasizing the author’s expertise in your content strategy offers two significant trust-enhancing benefits.
On the one hand, it can signal to first-time web visitors that they can expect valuable advice from your business.
On the other hand, this tactic positions your brand— and your entire team —as a credible and experienced industry expert.
The best part about this content creation approach? It’s super easy to put in place.
All you need to do is dedicate a section of your blog posts’ template to an author byline. This is what Real Estate Skills does in its post on wholesaling real estate in Texas. The bio section in this article provides the ideal platform for the brand. It’s the place where it highlights its founder’s expertise. Plus, it’s a good spot to link to your team’s LinkedIn pages, which adds a dose of verifiability to your claims.
