Content collaboration is an integral part of marketing and PR. Many of you run content collaboration campaigns constantly. For some, their business goal is to improve brand recognition. For others, it’s about increasing organic traffic and improving search rankings to promote business growth. So, I don’t need to tell you its value.
But, I would like to discuss using LinkedIn as a high-performance channel for your content collaboration outreach strategy, and I will help you set up your campaigns using LinkedIn.
Why do content collaboration outreach with LinkedIn?
LinkedIn is about professional networking and building mutual connections, unlike other generic social media platforms. Thus, people on LinkedIn won’t be surprised by a cold outreach about a professional matter from someone they don’t know.
Thus, this platform is a great place to find content collaboration opportunities. However, what I mentioned is not the only benefit of using LinkedIn; there are two more.
Higher Credibility of Your Messages. When you’re doing a cold outreach over email or other generic social media outlets, there’s a risk that your recipients won’t trust you. The reason is that your professional background is not visible to them, and they might consider it spam.
Let’s look at a real outreach message from a friend of ours.
Screenshot provided by the author
As we can see, LinkedIn shows the professional background of the person who has reached out to you. You can also open their profile from a Direct Message and see their experience and expertise in a certain industry.
You are more likely to trust a message like this. This is one reason LinkedIn’s cold outreach message open rate can reach up to 25%, which is three times higher than email.
Quality Prospecting. LinkedIn comes with advanced search filters that allow you to find prospects with relevant professional backgrounds, job titles, industries, locations, and more. Here’s what it looks like.
Screenshot provided by the author
Using these filters helps improve engagement — because better B2B prospecting starts with better data. Tools like the Surfe’s contact enrichment API can enrich contact records with accurate, up-to-date details so you can reach out with confidence.
For instance, you can easily find potential influencers in your industry who would feature your brand in their content. These are people with relevant experience and a comprehensive understanding of your industry. So, their content has a high level of engagement.
